Ask HN: Why people continue working in video game industry?

Its a common knowledge that being a video game developer for AAA titles means put up your soul to see it get done. Browsing for big companies on Glassdoor gives you a clear picture of what everyone goes through - Twelve hours workdays, six days a week with no paid overtime, terrible management, and intense work pressure [1].

If I am not wrong developing 3D games is insanely hard thing to do, for variety of reasons. So why would anyone want to continue working in this industry when he can (hopefully) get better job opportunities by quitting?

[1]: http://www.glassdoor.com/Reviews/Rockstar-Games-Reviews-E20887.htm