Fan death is one of the funniest case studies of companies creating hysteria in order to sell more units.
Once everyone has a fan, how do you get people to buy more fans? Make them think their current fans will kill them, and sell more expensive fans with improved ‘safety’ features.
Once everyone has a fan, how do you get people to buy more fans? Make them think their current fans will kill them, and sell more expensive fans with improved ‘safety’ features.
Well played Korea, well played.