The thing about EU countries [1] that most American companies continually underestimate is: the primary focus of the legal system is to protect citizens/consumers, not companies, for better or worse. You can't escape this as a company by simply ignoring the rules or throwing money into lobbying in Brussels, whether you're Uber, Airbnb, Google or Microsoft.
[1] Especially the ones with a civil law system which is all of them except the UK.
[1] Especially the ones with a civil law system which is all of them except the UK.