I've heard that when TV started spreading people thought it would never overtake radio. "Who has time to just sit and watch something?" You can listen to audio while you do other things.
Podcasting is probably my main "media" for the last 5 or so years. I listen to 15-20 hours per week as I commute, exercise, wash dishes…
Right now. As a marginal, unprofitable, poorly understood medium podcasts are amazingly "free." At least some of that stems from podcasting being broken.
Anyway, if anyone is looking for some fertile space to innovate, podcasting is it. Discovery is completely and utterly broken. Even just getting a podcast that you know the name of can be borderline impossible for less savvy users. Podcasting apps kind of suck too. Podcasts struggle to get interaction, which is important for discovery.
Podcasting is probably my main "media" for the last 5 or so years. I listen to 15-20 hours per week as I commute, exercise, wash dishes…
Right now. As a marginal, unprofitable, poorly understood medium podcasts are amazingly "free." At least some of that stems from podcasting being broken.
Anyway, if anyone is looking for some fertile space to innovate, podcasting is it. Discovery is completely and utterly broken. Even just getting a podcast that you know the name of can be borderline impossible for less savvy users. Podcasting apps kind of suck too. Podcasts struggle to get interaction, which is important for discovery.