Hey thanks for the great feedback! Was that a knock on proxima nova? ;) We definitely need to optimize the css, 10,000 lines is silly for what's on the site right now. I'm using foundation and not selectively including components at this point so that would be an easy first step. I'll look at the background issue as well, it needs to be cleaned up in general and is not currently optimized for mobile either.
I definitely agree about needing to make the messaging more direct right up front, that has been one of our biggest challenges throughout. We want to experiment with different landing pages of course, and are working on a 'how it works' video to stick at the top of the homepage as well.
Great notes on the footer links, we need to find ways to make that information more accessible and easy to find in general. I also wasn't a big fan of the blurred out offers, we just didn't want that page to feel too empty; we'll get rid of it once we get a couple more offers live!
I definitely agree about needing to make the messaging more direct right up front, that has been one of our biggest challenges throughout. We want to experiment with different landing pages of course, and are working on a 'how it works' video to stick at the top of the homepage as well.
Great notes on the footer links, we need to find ways to make that information more accessible and easy to find in general. I also wasn't a big fan of the blurred out offers, we just didn't want that page to feel too empty; we'll get rid of it once we get a couple more offers live!