The #1 piece of advice that I took away from this was: "“Who you talk to is just as important as what questions you ask and what you pull away from it."
Nowadays with things like Lean Startup Machine and Startup Weekend (which I do think serve a purpose and are valuable to building habits around customer development), I've seen prospective entrepreneurs get caught up in the MOTIONS of doing customer development and interviews thinking i.e. just getting out of the room and talking to anyone they can find on the street, instead of the real target customer that you've really thought about. I like Emmett's focus on really thinking this part through.
Nowadays with things like Lean Startup Machine and Startup Weekend (which I do think serve a purpose and are valuable to building habits around customer development), I've seen prospective entrepreneurs get caught up in the MOTIONS of doing customer development and interviews thinking i.e. just getting out of the room and talking to anyone they can find on the street, instead of the real target customer that you've really thought about. I like Emmett's focus on really thinking this part through.
I've published the 31 top quotes that I picked up from the lecture here: https://medium.com/how-to-start-a-startup/31-quotes-from-emm...