I would say this, take your savings and double it before jumping in. Your going to realize that you might be spending more money then allotted for your project. Also make friends with internet marketers and such to help you raise awareness for your brand/company. I've made friends with startups and helped them get traction and they have hooked me up with their development knowledge (not work, just answers to questions) and such.
What's your plan if this doesn't work out? Hate to say it but just wanted you to think about it.
What's your plan if this doesn't work out? Hate to say it but just wanted you to think about it.