If a user used Stripe "the chance that a visitor would abandon their donation at the Checkout step halved from 22% to 10%"
You can see even in Stripe's earliest UX the desire to dramatically limit the "pain" that goes into entering CC details online.
When they added the "remember me" button I said to myself this is going to wind up being the "billion dollar checkbox" once merchants really understand the power of not forcing people to re-enter their CC details.
It's still somewhat mind-boggling to me how badly browser "auto-fill" solutions fail at this incredibly valuable problem.
Amazon and Apple, IMO, basically hold onto their dominating positions in physical & digital content respectively because their hold so many CC's and it's just so much damn easier to not have to re-authorize, re-input, etc etc.
You can see even in Stripe's earliest UX the desire to dramatically limit the "pain" that goes into entering CC details online.
When they added the "remember me" button I said to myself this is going to wind up being the "billion dollar checkbox" once merchants really understand the power of not forcing people to re-enter their CC details.
It's still somewhat mind-boggling to me how badly browser "auto-fill" solutions fail at this incredibly valuable problem.
Amazon and Apple, IMO, basically hold onto their dominating positions in physical & digital content respectively because their hold so many CC's and it's just so much damn easier to not have to re-authorize, re-input, etc etc.