> The first 40! seconds of the video didn't show the product in action
Same about the microsite: "We believe hands can do amazing things. What will you do with yours?" - So what is the site about? I scroll down one screen - "Blending the physical and digital worlds that you live in, Sprout unleashes your creativity like never before." - I still got no idea, it's just marketing gibberish.
The visual design is certainly beautiful, but there's a lesson: First of all, tell me what the site is about!
Same about the microsite: "We believe hands can do amazing things. What will you do with yours?" - So what is the site about? I scroll down one screen - "Blending the physical and digital worlds that you live in, Sprout unleashes your creativity like never before." - I still got no idea, it's just marketing gibberish.
The visual design is certainly beautiful, but there's a lesson: First of all, tell me what the site is about!