They bought a massive customer base in developing countries, and they manage to secure all of those users who use a messaging app without probably doing any deals with any telcos.
Not only that, they gained a potential advantage in the payments space. Potentially turning their users into being able to make payments within the facebook & partners networks.
Look at what is happening in China with companies turning their chat apps into taxi booking apps like WeChat.
Not only that, they gained a potential advantage in the payments space. Potentially turning their users into being able to make payments within the facebook & partners networks.
Look at what is happening in China with companies turning their chat apps into taxi booking apps like WeChat.