Laura is out selling the film, expect these type of click-bait, one-liners to trickle out as they make the rounds. It's actually a very boring and obvious statement, but it includes Facebook so it plays well around the web as an attention grabbing headline.
Sort of like Peter Thiel claiming that Twitter execs were smoking pot all day when promoting his book.
Say crazy shit = eyeballs on your product.
Edit: I should point out that I don't think the statement about Facebook was "crazy" or in this case even controversial. However my general statement about how PR uses click-bait headlines and takeaways holds true.
Sort of like Peter Thiel claiming that Twitter execs were smoking pot all day when promoting his book.
Say crazy shit = eyeballs on your product.
Edit: I should point out that I don't think the statement about Facebook was "crazy" or in this case even controversial. However my general statement about how PR uses click-bait headlines and takeaways holds true.