A lot of men find it easier to send short and generic messages ("Hey ur cute wats up?") to many women rather than taking time to write something thoughtful. The logic is that if you message 100 women, at least a few are going to respond.
As a result of this, female members are under a constant barrage of mindless messages, which is what's being referred to as spam.
As a result of this, female members are under a constant barrage of mindless messages, which is what's being referred to as spam.