I see some pessimism in these comments, but IMO one needs to consider the problem from both genders (assuming we're talking about straight dating exclusively for a sec).
The problem with OkCupid is that the experience is horrendous for women. While the men would love to have choice, and "unlimited" matches, in reality this only means one thing:
Spam. Spam spam spam spam spam spam. More spam.
The success of Tinder should be in large part attributed to the fact that the basic interaction model removes spam. Men will swipe right on the majority of "matches", making women the actual gatekeepers of conversation - and this model works, though you obviously lose a lot of nuance and depth along the way.
The problem with OkCupid is that the experience is horrendous for women. While the men would love to have choice, and "unlimited" matches, in reality this only means one thing:
Spam. Spam spam spam spam spam spam. More spam.
The success of Tinder should be in large part attributed to the fact that the basic interaction model removes spam. Men will swipe right on the majority of "matches", making women the actual gatekeepers of conversation - and this model works, though you obviously lose a lot of nuance and depth along the way.