Is Facebook promoting a monopoly in the dating space?
On September 29th 2014 Facebook disabled our ads for a dating mobile app specific to Brazil. Upon further investigation we discovered that Facebook closed their doors to all dating apps EXECPT those they have made a commercial agreement with. They claim that these ads have to be more "serious" (ours are!) showing less flesh and be more geared towards real couples (ours is!) and that they are not open to new partnerships. Interestingly they allow ads from a larger dating service (starts with Z) to run, even though their focus is on "meet female singleS now"- note the emphasis on the plural; it's about scoring. Yet facebook is happy to show their ads.
It is sad to see facebook closing the doors on the little guys like us and promote the big players, hindering competition and innovation from the new, little guys.
Here's their answer:
"To make sure everyone has a positive experience on Facebook, ads for dating sites and apps are only allowed from approved advertisers through a direct sales partnership. This means that you must have prior authorization from Facebook to buy dating ads on Facebook. Unfortunately, we aren't accepting new partners at this time."
I support their motivation, but closing the doors on services that are compliant just because you already closed a deal with a big player just does not seem correct to me.
It is sad to see facebook closing the doors on the little guys like us and promote the big players, hindering competition and innovation from the new, little guys.
Here's their answer:
"To make sure everyone has a positive experience on Facebook, ads for dating sites and apps are only allowed from approved advertisers through a direct sales partnership. This means that you must have prior authorization from Facebook to buy dating ads on Facebook. Unfortunately, we aren't accepting new partners at this time."
I support their motivation, but closing the doors on services that are compliant just because you already closed a deal with a big player just does not seem correct to me.