> Scammers use the “time principle” to persuade us we need to act quickly before we can think rationally and exercise self-control. They also make use of the “deference to authority principle” and the “herd principle” – our tendency to act like our friends or those around us – to convince people that the scam is legitimate.
> ...making use of physically attractive accomplices, for instance. They can use our deepest desires to blind our reasoning ...
> ...making use of physically attractive accomplices, for instance. They can use our deepest desires to blind our reasoning ...
Sounds like standard sales and marketing.