> “We’re weeding out the stoners,” ... “We want to show the world that normal, professional, successful people consume cannabis.”
In other words, pot for elitists. It's not enough to just open a different kind of store, the marketing has to establish a hierarchy. And people will eat it up too, who can resist the opportunity to signal that you're better than some other group of people?
In other words, pot for elitists. It's not enough to just open a different kind of store, the marketing has to establish a hierarchy. And people will eat it up too, who can resist the opportunity to signal that you're better than some other group of people?