It seems to me that CloudFlare is positioning themselves as another Google or Facebook, where a key feature of their business is that they get to track the web history of a large portion of internet users.
CloudFlare's business model is not offering a free service and figure out how to make money. It's getting people to pay us money and those people are our actual customers who run web sites: https://www.cloudflare.com/plans
Unfortunately, their motives don't matter - in a world where "national security letters" Prism, XKeyscore, and the like exist, CloudFlare's motives may not matter.
CloudFlare's business model is not offering a free service and figure out how to make money. It's getting people to pay us money and those people are our actual customers who run web sites: https://www.cloudflare.com/plans
Unfortunately, their motives don't matter - in a world where "national security letters" Prism, XKeyscore, and the like exist, CloudFlare's motives may not matter.
https://www.cloudflare.com/transparency