I created a secondary account only to handle our pharmacy's facebook page to promote our brick and stones shop. There's no eshop yet, so I tried to run ads (spend about 30 EUR so far), but the targeting is awfully off the mark. I didn't spam any of my friends, tried just to use ads. Results are lousy. I targeted a specific Greek city, surrounding areas and specific ages and all I get are 'likes' from people in other cities, which have zero value to me at the moment. So in a sense I'm just waisting money.
I don't know if this new system will be available for small shops, but the current system for narrow areas (> 50k inhabitants) doesn't seem to work properly.
I don't know if this new system will be available for small shops, but the current system for narrow areas (> 50k inhabitants) doesn't seem to work properly.