When have consumers ever cared if a firm makes such a costly product that it can't be profitable? Consumers will never care about that. Appeals to make them care about "manufacturing costs" are pointless.
I think it's a little disingenuous to keep calling it "stealing." It's copyright infringement, and in my experience people have never felt as badly about doing it as compared to stealing. For instance, think back before digital books became popular: if you had a truly epic book of poems and you had several friends who wanted to read it and copies of the actual book were unusually difficult to procure, I think it used to be that many people would just run a large chunk of the book through a xerox machine without thinking twice. Similarly, I know people who used to get very into making custom mixed CDs as gifts for people. Copying an artwork has never been considered a crime on the level of stealing someone else's possession.
I think it's a little disingenuous to keep calling it "stealing." It's copyright infringement, and in my experience people have never felt as badly about doing it as compared to stealing. For instance, think back before digital books became popular: if you had a truly epic book of poems and you had several friends who wanted to read it and copies of the actual book were unusually difficult to procure, I think it used to be that many people would just run a large chunk of the book through a xerox machine without thinking twice. Similarly, I know people who used to get very into making custom mixed CDs as gifts for people. Copying an artwork has never been considered a crime on the level of stealing someone else's possession.