I was with Apple in the mid-2000's, when Jobs was insisting that people wanted to "own" their music. This was when services like Rhapsody where the "big" players in online music. I would occasionally join Rhapsody and enjoy it, but it's mobile capabilities at the time were bad and devices like the iPod were entirely offline. It made more sense to me to own my music files then.
By the time Spotify came to the U.S., my iPod was long retired in favor of a smartphone, and I could get enough data on my plan to make mobile streaming a very reasonable option. I haven't bought a track on iTunes in almost three years now and give Spotify my money instead.
I'm really curious about how Apple is going to address the on-demand streaming stuff. It seemed like Beats Music was going to be their entry in, but that's now being shelved. Apple tends to think big and music has been a huge part of their brand for 10+ years now, so I'm interested to see what they have planned for early next year. It better be good!
By the time Spotify came to the U.S., my iPod was long retired in favor of a smartphone, and I could get enough data on my plan to make mobile streaming a very reasonable option. I haven't bought a track on iTunes in almost three years now and give Spotify my money instead.
I'm really curious about how Apple is going to address the on-demand streaming stuff. It seemed like Beats Music was going to be their entry in, but that's now being shelved. Apple tends to think big and music has been a huge part of their brand for 10+ years now, so I'm interested to see what they have planned for early next year. It better be good!