Comment by edent

I've read this through twice, and I'm still confused. Can you explain this idea in a single sentence? Or describe how the customer journey works?

It sort of reads like "A customer comes to my website and asks me what's the best price I can do on a pair of Beats Headphones." Is that right?

Why would a customer enter a bartering phase with you, rather than just seeing that Amazon sells them for £x?