Companies will gradually start selling services piecemeal at what will be promoted as a "discount", where you buy a tiered package of sites. "Obviously, you only need Facebook, Google, and Buzzfeed. Why are you paying for that shitty internet you don't need?"
Public praises the lower bills, talk shows argue incessantly, and nobody grasps either the tech or the economics: the price of the discount is that large tech/infra companies no longer have to worry about competition, and can levy arbitrary entry fees.
Gradually the big companies open up walled app stores that let you run your internet applications within their parameters, rules, and fees. Since this is the only way to reach anyone, smaller upstarts/devlopers grudgingly accept the new way of things, until the whole shenanigan is disrupted by a little guy meeting an unmet, undervalued need out of left field.
And the cycle repeats.
Public praises the lower bills, talk shows argue incessantly, and nobody grasps either the tech or the economics: the price of the discount is that large tech/infra companies no longer have to worry about competition, and can levy arbitrary entry fees.
Gradually the big companies open up walled app stores that let you run your internet applications within their parameters, rules, and fees. Since this is the only way to reach anyone, smaller upstarts/devlopers grudgingly accept the new way of things, until the whole shenanigan is disrupted by a little guy meeting an unmet, undervalued need out of left field.
And the cycle repeats.