There seems to be an attitude throughout the article of "users are too stupid to understand dashboards", and maybe this is true to some extent, but that's really not a good reason to dumb-down interfaces (which seems to be what it's calling for.) E.g.
You have no idea what your users will decide based on the data you are showing them. But you somehow assume your users will know.
My eternal gratitude to anyone who can tell me what to do with session duration at the hourly level. “People at 4:53AM on Monday stayed longer on the site than at 11:36AM”? So what?
Just because you don't know what to do with the data doesn't mean the same applies to everyone else...
You have no idea what your users will decide based on the data you are showing them. But you somehow assume your users will know.
My eternal gratitude to anyone who can tell me what to do with session duration at the hourly level. “People at 4:53AM on Monday stayed longer on the site than at 11:36AM”? So what?
Just because you don't know what to do with the data doesn't mean the same applies to everyone else...