>"Most KPIs (traffic, revenue) are too volatile on a daily basis to be useful. Yet “last 30 days daily” is more or less the default option."
YES! If you're building a dashboard, don't answer the question "what data do I have?" or "what does the brass say this should be?" But instead, get out and talk to users, find out what data is most important to them, think outside the box, throw some different ideas out there and see what sticks with users.
YES! If you're building a dashboard, don't answer the question "what data do I have?" or "what does the brass say this should be?" But instead, get out and talk to users, find out what data is most important to them, think outside the box, throw some different ideas out there and see what sticks with users.