Slack and Flowdock have been around for a while and I don't see anything novel here. Also, "high-level security"? Security
could be a novel selling point but your copy around it feels dubious.
Maybe "Slack" for enterprise? For Law Firms? Where security is extremely important and they are willing to pay? Not just OTR and encrypted chat but stuff not even YOU can read, maybe self-hosted licensing or in-browser locked keys for encryption? /me is not an expert here but those seem like valuable features that I don't see in Slack or Flowdock.
[EDIT] When you have pre-existing competitors in a space, particularly a space focusing on developers, if you can't provide a feature that would compel (me) to switch (which I won't, I love Slack, unless you've got something amazing Slack doesn't) then you need to focus on a different target.
I've seen a lot of powerful tools for developers and software teams pop up but I almost NEVER see those similar tools being pushed hard for other types of teams. Like Law Firms. Or politics. Or R&D labs. Scientists. So many out there!!!!
Maybe "Slack" for enterprise? For Law Firms? Where security is extremely important and they are willing to pay? Not just OTR and encrypted chat but stuff not even YOU can read, maybe self-hosted licensing or in-browser locked keys for encryption? /me is not an expert here but those seem like valuable features that I don't see in Slack or Flowdock.
[EDIT] When you have pre-existing competitors in a space, particularly a space focusing on developers, if you can't provide a feature that would compel (me) to switch (which I won't, I love Slack, unless you've got something amazing Slack doesn't) then you need to focus on a different target.
I've seen a lot of powerful tools for developers and software teams pop up but I almost NEVER see those similar tools being pushed hard for other types of teams. Like Law Firms. Or politics. Or R&D labs. Scientists. So many out there!!!!