We thought about this hard. Either to go for a made up name like "Google" or to go ahead with the name we wanted but not a .com. We decided that we liked FinanceJobs too much rather than something along the lines of getfinancejobs.com or financejobsapp.com.
At the moment Google and the others treat .co as a ccTLD meaning that it's not country specific and will rank around the same as a .com/.net/.org
At the moment Google and the others treat .co as a ccTLD meaning that it's not country specific and will rank around the same as a .com/.net/.org