Because the mark-up on the actual price of producing a product is inflated due to the reality distortion field. Apple is not in the business of selling a collection of electrical conponents, silicon and labour. They are selling admission to the experience of owning an Apple product.
Apple superfans won't wear this watch because of some feature that makes their lives easier somehow. The first buyers will wear it because they enjoy wearing it from a physical and psychological standpoint.
Apple superfans won't wear this watch because of some feature that makes their lives easier somehow. The first buyers will wear it because they enjoy wearing it from a physical and psychological standpoint.