The problem is there's no ecosystem and no added value.
The iPhone and iPad had apps, the iPod had podcasting and iTunes. WATCH has nothing equivalent. It seems to be a drastically cut-down iPhone you wear on your wrist, with a few haptic doodads added to create a USP.
It's aiming for a weird market that Apple has traditionally done well in - emotional spending and evangelism - but it's trying to cultivate desire by attempting to be explicitly fashionable, instead of offering 'magical' user benefits that lead indirectly to the perception of being fashionable. ('Show, don't tell.')
Obvious conclusion is that it's not a Jobsian coup like the last few revolutions were.
Maybe it could be with more thought about where it fits as a product, and what makes it unique. But currently 'small iOS wrist device for semi-fashionable people' seems like a challenging place to succeed in.
The iPhone and iPad had apps, the iPod had podcasting and iTunes. WATCH has nothing equivalent. It seems to be a drastically cut-down iPhone you wear on your wrist, with a few haptic doodads added to create a USP.
It's aiming for a weird market that Apple has traditionally done well in - emotional spending and evangelism - but it's trying to cultivate desire by attempting to be explicitly fashionable, instead of offering 'magical' user benefits that lead indirectly to the perception of being fashionable. ('Show, don't tell.')
Obvious conclusion is that it's not a Jobsian coup like the last few revolutions were.
Maybe it could be with more thought about where it fits as a product, and what makes it unique. But currently 'small iOS wrist device for semi-fashionable people' seems like a challenging place to succeed in.