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How long do I run an experiment for?

I'm always reading about "failing fast" and validating an idea, but I can't wrap my mind around how long it takes to validate a concept.

It seems like most startup post-mortems include an element of "incorrect validation" or not asking the right question or not asking that question for long enough.

Are there any good mental frameworks to read about picking the length of a study/experiment?

5 points hganesan 12 years ago 4 comments

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