Comment by nokiaman

The damage has been done, surely?

Headlines around the world are "iCloud hacked", "Apple hacking scandal", "Are your photos safe on iCloud?" etc.

Meanwhile celebrities like Kirsten Dunst have described iCloud as a "piece of shit" (a tweet with emoticons).

Timing is not great for Apple since they are supposed to be launching health and payment related features for iOS in the next few days.

Question is, would Apple have responded so quickly if celebrities weren't involved?