Over 40 celebrities have iCloud accounts compromised and nude photos stolen

This might well wind up being the highest profile security breach we've ever seen in terms of national media coverage. The story is still developing but I'm interest to hear HN's thoughts on it as it does. How is Apple going to respond? Will this hurt their image and how?

Here's a few links to get you caught up: http://www.bgr.in/news/jennifer-lawrence-nude-photos-leaked-after-alleged-apple-icloud-hack/

http://www.theregister.co.uk/2014/08/31/jlaw_upton_caught_in_celeb_nude_pics_hack/