> so I can't see advertisers being too interested with "targeted" advertising being so current
Gary Vaynerchuck had an interesting point in one of his many many interviews. Basically SnapChat is instant focus, you cannot see an ad and file it away for later, you must act on it before it disappears. That functionality may be important to some advertisers.
Me I joined SnapChat and have never received one naked selfie so I never use the app. I guess that use for it created a lot of the user base. I do not know how much I would value the app because of that and how scalable their user base is, and their tech is easily replicated.
Gary Vaynerchuck had an interesting point in one of his many many interviews. Basically SnapChat is instant focus, you cannot see an ad and file it away for later, you must act on it before it disappears. That functionality may be important to some advertisers.
Me I joined SnapChat and have never received one naked selfie so I never use the app. I guess that use for it created a lot of the user base. I do not know how much I would value the app because of that and how scalable their user base is, and their tech is easily replicated.