Thanks for the pointer, encouraging to see success in online distribution models with content bundles and a free tier. A few questions, if you don't mind:
1) How critical were screencasts in convincing customers to purchase the ebook versions?
2) How dependent is this business model on books which are attached to fast-moving software?
3) Did you make any effort (like Scribd) to prevent scraping of content from the online viewer?
4) Have you had to request DMCA takedowns of ebooks or screencasts?
5) Do you plan to provide guidance or best practices on screencast production?
1) How critical were screencasts in convincing customers to purchase the ebook versions?
2) How dependent is this business model on books which are attached to fast-moving software?
3) Did you make any effort (like Scribd) to prevent scraping of content from the online viewer?
4) Have you had to request DMCA takedowns of ebooks or screencasts?
5) Do you plan to provide guidance or best practices on screencast production?