From the linked article: "Eventually, [SoundCloud] plans to introduce a paid subscription that will let listeners skip those ads, as they can with Spotify and other licensed services."
Subscriptions and rev shares are generally far less friction than charging up an account and explicitly giving a micropayment to an artist. I think SoundCloud already is a "marketplace" where independent artists can function without labels (if they want to do all the other work that labels cover), just that currently all transactions happen outside of the platform. That said, I don't have any more info about how a premium subscription for users would function.
Subscriptions and rev shares are generally far less friction than charging up an account and explicitly giving a micropayment to an artist. I think SoundCloud already is a "marketplace" where independent artists can function without labels (if they want to do all the other work that labels cover), just that currently all transactions happen outside of the platform. That said, I don't have any more info about how a premium subscription for users would function.