I'm not sure this model will work like it did with Youtube. You don't put Youtube on in the background/at a party while friends are over. You sit down and watch a video (hence you're willing to sit through an advertisement). Music streaming that is broken up by advertisements is why people dislike radio and are moving to online services.
The reason artists like Soundcloud is it gives a way to distribute music directly to the fans for free. Anything that gets in the way of that (e.g. ads) is a step in the wrong direction. Instead of attempting to monetize ears/eyes, I'd instead suggest for a premium subscription for artists that gives them enhanced tools to monitor/distribute/track/etc. their music on the platform.
The reason artists like Soundcloud is it gives a way to distribute music directly to the fans for free. Anything that gets in the way of that (e.g. ads) is a step in the wrong direction. Instead of attempting to monetize ears/eyes, I'd instead suggest for a premium subscription for artists that gives them enhanced tools to monitor/distribute/track/etc. their music on the platform.