While it's in the same consumer market as GoPro, remember that GoPro is more than a camera company in the same way that Red Bull is more than just an energy drink.
GoPro is headed in the direction of lifestyle branding. Original content, sponsored professional sports, brand collaboration, etc.
So while Polaroid and Sony are welcoming competition in the space, GoPro's market IMO seems more focused elsewhere.
GoPro is headed in the direction of lifestyle branding. Original content, sponsored professional sports, brand collaboration, etc.
So while Polaroid and Sony are welcoming competition in the space, GoPro's market IMO seems more focused elsewhere.