>> Car makers call it "contingency anxiety," the urge to buy a mechanically overqualified vehicle because maybe, once in a blue moon—or a hurricane on a high tide—the car buyer might need the extra functionality. The personal-use pickup market is a creature of contingency anxiety. After all, once a year, you need to bring home a Christmas tree.
Source: http://online.wsj.com/news/articles/SB1000142412788732443980...
Full disclosure: I drive my daughter to Montessori school every morning in Jeep Wrangler Rubicon.