I recall seeing a data presentation on 4square a few months ago, and the numbers suggested that check-ins were tapering. They definitely realized that all their corporate value was in the data.
Perhaps they are trying to avoid the split issues from Netflix? I think they needed to give the Foursquare name to the Yelp-killer so that people would know about it. The space is too crowded to start from scratch. And Yelp is ready to be killed.
Perhaps they are trying to avoid the split issues from Netflix? I think they needed to give the Foursquare name to the Yelp-killer so that people would know about it. The space is too crowded to start from scratch. And Yelp is ready to be killed.