Rackspace is a tarnished brand for me. I immediately associate it with ridiculous pricing and bad "cloud" (mosso). With closed eyes it refused to see the quicksand of commodity it built its tower on.
I was hoping to come up with ways that companies with poor brands can recapture a lost audience. But I'm drawing a blank because it's a competitive market. It's like the car industry an the generational memory people have about various manufacturers. So, the only advice I have is: don't fuck with your brand.
I was hoping to come up with ways that companies with poor brands can recapture a lost audience. But I'm drawing a blank because it's a competitive market. It's like the car industry an the generational memory people have about various manufacturers. So, the only advice I have is: don't fuck with your brand.