Adding to JasonCEC's comment, a semi-famous example of this phenomenon appeared in the blind taste-test challenge Pepsi marketed vs Coke.
Pepsi, being slightly sweeter, was preferred when participants took a single small sip for a taste test. However, when drinking an entire can, people were more likely to prefer the less-sweet Coke.
Pepsi, being slightly sweeter, was preferred when participants took a single small sip for a taste test. However, when drinking an entire can, people were more likely to prefer the less-sweet Coke.