Comment Comment by onmydesk The apps themselves are marketing channels of their own with cross promotion, social network sharing etc and word of mouth.Paid advertising is not possible when you make 70 cents per sale. It costs more to advertise a copy than you make from a sale.A way around this is to increase your lifetime income per download, which is where IAP comes in, which is where candy crush etc show the way.If Apple don't want the store to only be that, they've got some work to do. parent onmydesk 12 years ago
Paid advertising is not possible when you make 70 cents per sale. It costs more to advertise a copy than you make from a sale.
A way around this is to increase your lifetime income per download, which is where IAP comes in, which is where candy crush etc show the way.
If Apple don't want the store to only be that, they've got some work to do.