Comment by pkorzeniewski

Almost every guide for people wanting to build a product begins with one advice - find customers before you even have a product. I wonder how would you confront it with this story - more than 2k pre-signups and after launch almost no one is using it. Yes, he already built the product, but lets assume he didn't - having 2k pre-signups would convince anyone that the idea is good and worth investing time and money. Stories like this just proves my theory that the startup world is one big unknown. You can build a product without any research or marketing, some popular website or even a single person writes about it and suddenly your product is the next hot thing. You can also make a big research, advertise everywhere, collect thousands of potential customers who said "Sure, I would use it", but when you finally build and launch the product - no one is longer interested.