My question remains - why did Amazon go for the high-end price point? Amazon has excelled previously by competing on price. While the Fire Phone is competitively priced to the corresponding iPhone or Galaxy (esp. given the freebies), it simply doesn't make up for the lack of Google Play or iOS AppStore. And chained to AT&T?
Perhaps this is Amazon's stalking horse into the phone market.
Perhaps this is Amazon's stalking horse into the phone market.