Comment by chadyj

The technique is called stop frame animation and inherently has a bit of camera/object jitter. Apple could have eliminated this but it is more authentic to keep the retro-styling and hand made vibe together with the theme of the creativity. For a great stop frame animation example check out Gondry's music video for the white stripes made with legohttps://www.youtube.com/watch?v=fTH71AAxXmM