How exactly iOS is the leader? Do you mean mindshare or marketshare? Perhaps among developers? Or US middle-class?
Besides this being just a traditional PR move by both companies (Apple doesn't have traction in the enterprise market, except for CEOs wanting the IT dept to support their iPhones -- and IBM doesn't have traction in the consumer market, nothing could be more boring than IBM products), this is two companies with cultures on opposite extreme sides of the spectrum.
Besides this being just a traditional PR move by both companies (Apple doesn't have traction in the enterprise market, except for CEOs wanting the IT dept to support their iPhones -- and IBM doesn't have traction in the consumer market, nothing could be more boring than IBM products), this is two companies with cultures on opposite extreme sides of the spectrum.
Ol' Stevie would probably be very angry.