The article states that some startups succeed because "they’ve found some viral loop, the crack cocaine of startup-land". My question is whether these things actually exist? The only kind of business I can think of where something like this really applies is media-styled companies aimed at young people. But this type of company doesn't really seem to be the kind of company the article is talking about. I can't think of any business-to-business companies (as 'upselling' implies) that have any kind of viral loop, so it seems to me that the article conflates high-growth media-companies with high-revenue business-companies, and then argues against a hypothetical business company working on user acquisition as if it were a media company.
Am I wrong here? Is there some sort of viral concept for business-to-business companies?
EDIT: Just to clarify what I mean by the fuzzily defined term 'media companies', I mean companies whose product is in one of the low/no fee media spaces, like social media or digital media.
Am I wrong here? Is there some sort of viral concept for business-to-business companies?
EDIT: Just to clarify what I mean by the fuzzily defined term 'media companies', I mean companies whose product is in one of the low/no fee media spaces, like social media or digital media.