Mmmh, coffee.
* "Versand innerhalb einer Woche nach Röstung" -- but how long after I order?
I'm a spoiled Amazon Prime customer, and I can buy specialty coffee locally
at a cafe, and so-so fresh roasted coffee at one of several roasters in my
city of ~300k.
* The mandatory subscription is more of a hassle for me. I like to buy fresh
groceries (and coffee) when I need them. One more thing to worry about when
I go traveling: how many weeks of coffee can my mailbox fit?
On the other hand, subscriptions are great for offices, but which company
orders specialty grade coffee? I wouldn't waste it on the typical fully
automatic Jura.
* It doesn't say "specialty coffee" on the page, just "frisch geröstet" and
"großartig" (everybody can claim that). I was very confused at first, but
spent some time to look closer only because you explicitly said so in the
submission title. Since there are several roasters in my city, "fresh" is
where I start at, it's not interesting by itself.
I don't think you should completely rebrand the beans. Bonanza Coffee is
well-known among your target audience, whereas you are some new guys that
I don't know if I can trust yet. I'd try to build more on the credibility
of the established roasters. A Bonanza bag in the hero image would have been
an instant signal.
* The espresso in the hero image has zero crema. Not every coffee gives lots of
crema, but for the title image I'd pick one that does, and extract it properly:
http://www.home-barista.com/knockbox/lets-see-your-tiger-str...
* As others have already stated, the registration step is too early in the
order flow. I don't want to register before I know that a) I want your stuff,
b) the product is on stock and c) I'm okay with all the terms and conditions.
Maybe the one coffee that I wanted is sold out, maybe you ship with Hermes or
require Paypal. I'd like to know as much of this as possible before handing
out my data.
* Phoenix Coffee from Dresden is pretty good
* "Versand innerhalb einer Woche nach Röstung" -- but how long after I order? I'm a spoiled Amazon Prime customer, and I can buy specialty coffee locally at a cafe, and so-so fresh roasted coffee at one of several roasters in my city of ~300k.
* The mandatory subscription is more of a hassle for me. I like to buy fresh groceries (and coffee) when I need them. One more thing to worry about when I go traveling: how many weeks of coffee can my mailbox fit?
On the other hand, subscriptions are great for offices, but which company orders specialty grade coffee? I wouldn't waste it on the typical fully automatic Jura.
* It doesn't say "specialty coffee" on the page, just "frisch geröstet" and "großartig" (everybody can claim that). I was very confused at first, but spent some time to look closer only because you explicitly said so in the submission title. Since there are several roasters in my city, "fresh" is where I start at, it's not interesting by itself.
I don't think you should completely rebrand the beans. Bonanza Coffee is well-known among your target audience, whereas you are some new guys that I don't know if I can trust yet. I'd try to build more on the credibility of the established roasters. A Bonanza bag in the hero image would have been an instant signal.
* The espresso in the hero image has zero crema. Not every coffee gives lots of crema, but for the title image I'd pick one that does, and extract it properly:
http://www.home-barista.com/knockbox/lets-see-your-tiger-str...
* As others have already stated, the registration step is too early in the order flow. I don't want to register before I know that a) I want your stuff, b) the product is on stock and c) I'm okay with all the terms and conditions. Maybe the one coffee that I wanted is sold out, maybe you ship with Hermes or require Paypal. I'd like to know as much of this as possible before handing out my data.
* Phoenix Coffee from Dresden is pretty good