Comment by pdx

    The shipment app listens to the messaging system, sees an 
    order take place, looks at the details, and says, "Okay, 
    I need to send two boxes to this person." Any other 
    services interested in an order happening can do 
    whatever they need to with the event in their own 
    queues, and the store API doesn't need to worry about 
    it.

I'm curious how you guarantee that all the systems that need to see an event, will actually see it, before it is removed from the event queue. I assume the shipment app, in your example, is responsible for removing the event from the queue. So, what if it removes it before the mailer app or the "make cash register sound" app, sees the event?