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Great post on why startups can win.
Startups can win because the company cares more about their customers.
I'm sure plenty of people at large companies care about their customers. But a large company's org structure separate the decision-makers from the front-line employees. Any great customer-facing employee can add much more value to a smaller company.
I'm also sure there are plenty of counter-examples of startups that didn't provide great service. But that almost always past tense... small companies that don't care about their customers don't last long.
Great post on why startups can win.
Startups can win because the company cares more about their customers.
I'm sure plenty of people at large companies care about their customers. But a large company's org structure separate the decision-makers from the front-line employees. Any great customer-facing employee can add much more value to a smaller company.
I'm also sure there are plenty of counter-examples of startups that didn't provide great service. But that almost always past tense... small companies that don't care about their customers don't last long.