As a hacker who enjoy fitness and lifting weights, the message "'meat head' free" tainted my impression of this site, as if my way of working out was bad. I happen to be someone who doesn't want "muscles on muscles on muscles" but I am also someone who works at a desk 8 hours a day and wants to stay healthy, and trust me, even lifting heavy weights 3 times a week does not turn you into some freak of nature.
That said, I'm really not even sure what the value add is here for bodyweight videos: they've been done so many times over, and with the recent popularity of the 7 minute workout[1] I just don't see what you're trying to bring to the table that is specifically "for hackers" other than the marketing appeal.
My suggestion would be to offer something that appeals uniquely to your hacker audience that isn't found elsewhere. Off of the top of my head, hackers are "lazy" (in that we aim to optimize and remove redundancy) and are convinced by science, so if you can prove that your videos are shown to be efficient, effortless (meaning everything but the workout is taken care of for you), and that it delivers marketable results, then I think you might have something.
[1] http://well.blogs.nytimes.com/2013/05/09/the-scientific-7-mi...
That said, I'm really not even sure what the value add is here for bodyweight videos: they've been done so many times over, and with the recent popularity of the 7 minute workout[1] I just don't see what you're trying to bring to the table that is specifically "for hackers" other than the marketing appeal.
My suggestion would be to offer something that appeals uniquely to your hacker audience that isn't found elsewhere. Off of the top of my head, hackers are "lazy" (in that we aim to optimize and remove redundancy) and are convinced by science, so if you can prove that your videos are shown to be efficient, effortless (meaning everything but the workout is taken care of for you), and that it delivers marketable results, then I think you might have something.
[1] http://well.blogs.nytimes.com/2013/05/09/the-scientific-7-mi...